By designing and implementing a multilayered sales campaign, the contract conclusion rate for an international heating appliance manufacturer has been increased by 20%.
BPO for Marketing & Sales
Marketing & Sales operations are under pressure due to rising costs. Classic communication channels gradually lose their relevance, while the use of interactive communication channels is on the rise. At the same time, the customer's level of expectation has increased. Therefore, the challenges in Marketing & Sales are customer retention management, process optimization, marketing efficiency and quality initiatives.
The basic prerequisites for overcoming these challenges are a comprehensive understanding of the customer and the development of lean processes. Outsourcing sub-processes of Marketing & Sales unlocks the potential for efficiency enhancement by restructuring the overall process chain. All while flexibility, transparency and quality are increased.
- Potential analysis
- Telemarketing & telesales
- Sales back office
- Order receipt
- Digitalization of order forms
- Feedback & complaints management
- Appointment setting for field staff
- Customer satisfaction surveys
- Customer loyalty program
- Customer win-back
